Dr. barb

Get more comfortable with media interviews, coveted sports commentating, having corporate conversations, and learn how to share your story on stage, actively building your speaking business.

Empowering Athletes and Executives to Make Their Mark

Your Bridge Between Athletics, Media, and Social Impact

Let's work together

Dr. Barbara Lash—known by many as "Coach B"—has a one-of-a-kind ability to help professional teams, athletes, and executives thrive in high-stakes environments. As a coach, scholar, speaker and media professional, she specializes in connecting personal stories with powerful platforms.

Whether it’s navigating media interviews, securing coveted sports commentating roles, sharing your story with impact, or building your unique brand, Dr. Barb has the tools, insights, and expertise to help you elevate your influence and own your narrative, voice & story.

Her mission? To empower her clients to confidently step into their zone of genius and create lasting legacies.

Empowering you to thrive in your zone of genius through media.

Dr. Barb brings more than knowledge to the table—she delivers perspective. With a Ph.D. in Urban Geography and original research in the media-framing of athletes, plus Athlete Representation in the Media, she’s committed to reshaping narratives and creating meaningful opportunities for her clients to succeed.

Published Author:

If You Died Today, Would You Live On? Your Legacy Needs Your Attention
Athletes and the Media: Bridging the Gap

Trusted Consultant

Worked with elite organizations including:
Michigan Department of Civil Rights
Hanes Brands
Wells Fargo
Jacksonville Jaguars, Carolina Panthers, Detroit Lions, and Charlotte Hornets

Why Dr. Barb?

Scheduled for a ted talk

used to ride a motorcycle

works with 13 nfl teams

LIVED IN 4 COUNTRIES

"While our gifts, talents, and stories are about us, I believe they're really meant for others... to give them tools, perspective, and sometimes a fast pass through challenges.

With two decades of experience in story-telling and a decade of being locked in to the pro athlete community, I am blessed and humbled to help athletes, wives & significant others, and student athletes find and hone their voice so they achieve the impact they desire.

My motto: Once you own your voice and story, no one can take it from you!"

Fun Facts:

The Communication Expert You Can Count On

Cliff Avril, NFL

Alec Ingold, NFL

Dr. Barb’s coaching programs are designed to shape high-performing individuals into dynamic, confident speakers and storytellers who are ready to take on any stage. The athletes who train with Dr. Barb don’t just bring their game; they bring their passion, discipline, and unmatched drive to inspire and connect with audiences.

When you hire an athlete who’s worked with Dr. Barb, you’re getting more than just a speaker—you’re getting a leader who can:

Engage audiences with powerful stories of resilience, teamwork, and perseverance
Represent your brand with professionalism, charisma, and authenticity
Inspire action through meaningful narratives that connect to your audience's goals and values

Our athletes are equipped with the tools to deliver compelling keynotes, elevate panel discussions, host events, and engage in meaningful conversations that leave a lasting impact.